In short, Australian beauty principles are guided by an ideal of clean, natural approaches to beauty, focusing on plant-based products that are just as beneficial for the environment as they are for your skin. In Australia, popular cosmetics include clean, natural, local ingredients, which strongly connect with Australia’s rich history and relationships with its soil. These are only some ingredients that are prevalent among Australian beauty products, encompassing a list of dozens of natural, plant-based ingredients, all with their distinct benefits.
It should not be surprising that Australia’s in-depth dive into such organic beauty has led them to be at the forefront of creating top-of-the-line, naturally-based cosmetics. Not only are they made sustainably using products and practices with environmental considerations, but they are also capable of competing with any leading non-natural beauty brands in providing stunning results. Australian-based brands are focused on sustainability, using pronounced ingredients in their products. As a result, there is an increasing appreciation of the care and thought put into Australian beauty brands, the quality of products available here, and the real connection with Australian indigenous ingredients.
Many ingredients typically used in skincare products are artificial and can be potentially unhealthy to our health, so we feel that we should not take any chances with using these. In addition, many skin care products contain chemicals that can damage our health, environment, and animals, yet far too few of us read or understand the ingredients in the products we use. Despite the massive movement toward natural beauty products, a survey found that 42% of people rarely or never bother to read ingredient lists on products in skincare, hair care, makeup, and cleaning. Perhaps it is the newfound obsession with detoxification, or a recent rise in sensitive skin, which may stem from increased exposure to pollution or harmful chemicals — the Environmental Working Group reports that the average woman uses 12 products containing around 168 unique ingredients each day — but according to Mintel, now 21% of American consumers are looking for skincare products that have the minor ingredients possible.
An OmniPoll poll commissioned by Nourished Life found a growing number of Australian women are buying natural products, with over one-third of women saying they believe natural products sometimes or regularly in skincare, haircare, makeup, and cleaning. Australian consumers are also worried about how our cosmetics are brought to market, with 46% of Australian women who use cosmetics saying that they are looking for the word not tested on animals when making decisions on what to purchase. The marketing makes sense, considering consumers’ desire for organic products is driven by health and environmental awareness. In South-East Asia, food and personal care is the biggest category of eCommerce products in countries such as Singapore and Malaysia; according to data from Austrade, Australian healthcare and beauty products are perceived to be clean, green, and safe.
Demand for organic grocery products, including baby formulas and supplements, is part of why Australian health brands are hugely popular across Southeast Asia. Australia’s market for organic cosmetics and toiletries is growing at around 13% a year, currently valued at $370m, according to market research giant IBISWorld. Strong demand for Australian-made cosmetics is also highlighted as a critical trend in South-East Asia in the report, Cosmetics Design Asia,13, which notes that Australian-made skincare ingredients are giving Australasian cosmetics their market advantage.
Natural ingredients meet clinically proven formulas, with every product boasting the Vegan, Cruelty-Free, Eco-Friendly stamp of approval. In addition, it features completely vegan, cruelty-free products that are never tested on animals. With an emphasis on daily wellness, the eco-friendly, natural skincare brands offer natural products, along with its line made from natural ingredients (which has recently added a new mum-and-baby range, Organics Nurture). The Aussie-based brand is ultimately about reducing technicality and giving customers a transparent beauty experience filled with indigenous extracts which work like skin-nourishing superfoods.